Yup.. but not if you are allergic to propylene glycol like me and a zillion other people!
Fireball Whisky has been gaining a lot of popularity lately for the spicy punch it packs. Whisky isn't my thing and neither is putting a fireball in my mouth, so I hadn't even heard of it.
Here's the deal with the latest news about them: Fireball Whisky has a recipe for the United States and one for Europe. Some of the U.S. whiskey got sent over to Europe (Finland, Sweden and Norway) and once Europe noticed the high level of propylene glycol, they pulled it from their shelves. Fireball Whiskey's PR person called it "regarding a small recipe-related compliance issue".
I read a bunch of the reports online and found this great excerpt:
Crazy, right? But, it's nothing any of us with the allergy haven't heard before (unless you're new to the game like I was in 2009).
And then there's this little chunk of info straight from the press release issued on behalf of Fireball Whiskey in regard to this issue:
Are you confused yet? A little scared, maybe?
Propylene has been known to be toxic... however some people say it's ok. I guess it all depends on what your definition of "ok" is. Does it mean...
No? Ah. Well... propylene glycol has been linked to those issues. I did a post about the toxicity of PG which you can read here. Definitely check that out.
Fireball Whiskey has a pretty good PR/ media team because they've jumped on it already. When I went to visit their site, I was hit with this:
When you click on the link at the end, you're presented with their press release:
So, what do you think? I know I wish we had tighter regulations over here! Europe does... WHY NOT US?